- New customer
Nuovo cliente: Giovanna Costa
- Request classified
Richiesta classificata: scarico intasato — Scarico cucina completamente bloccato
- Urgency assessed
Urgenza: ordinaria — Non è urgentissimo, può aspettare qualche giorno
- Job created
Lavoro creato: Scarico cucina bloccato
- Owner notified
Titolare avvisato su Telegram: Giovanna Costa ha segnalato uno scarico cucina bloccato in via Cavour 12 a Palermo. Intervento classificato come routine, valore stimato 150 euro.
For plumbers and heating engineers
Never lose a jobbecause you couldn't answer the phone.
You're under a sink and the phone rings. Idra answers, takes the details and has you call back. If it's an emergency, it puts the call straight through to you.
Whenyoudon'tanswer,thecustomerdialsthenextnumberonthelist.WithIdraeverycallgetsanswered:itknowswhocalled,whattheyneedandwhatthejobisworth.Thenyoucallback.
The problem
A missed call is more than a missed call
Someone with a leaking pipe doesn't leave a voicemail. If you don't answer, they ring the next plumber and the job is theirs. You'll never know it happened.
The customer doesn't wait
If you don't pick up on the first try, they call another number. They usually don't call back.
Every call is a job
A call-out is typically worth between €150 and €600. Losing one a week is enough to feel it at the end of the month.
You can't always answer
You're under a sink, driving, or your hands are dirty. The phone rings exactly then.
How it works
You work. Idra answers.
No voicemail, no call centre. Idra answers for you, takes the details and sends them to you. Then you call back, when you can.
A customer calls and you can't pick up
Your hands are busy, you're driving or it's late. Idra answers with your company's name and says straight away that it's an automated assistant.
It takes the details and understands the problem
It asks for name, phone, address, what's going on and how urgent it is. One question at a time, the way someone in your office would.
It all lands on Telegram and you call back
A summary with who called, what the problem is and what the job is worth in euros, estimated. One tap to call back.
Emergencies
If it's an emergency, the call comes to you.
Idra doesn't treat every call the same. When damage is happening right now it doesn't take notes: it hands you the customer.
What counts as an emergency
Water flooding, a smell of gas, a boiler down in winter with elderly people or children at home. Everything else is a normal job and waits for your call back.
What happens
Idra transfers the call to your mobile immediately. If you don't pick up, it promises the customer a call back within minutes and flags it to you in red.
What it never does
It never books an emergency on its own. You decide whether to go, when and at what price: Idra brings you the customer, it doesn't make commitments for you.
What it actually doesGiovannaIn progress€150 EnzoIn progress€150 RosaBooked€450
One call, line by line
Every line below is an action the agent recorded on the demo business: nothing is written by hand.
Example data · Idraulica Russo, Palermo
- Request classified
Richiesta classificata: rubinetto — Rubinetto del bagno che gocciola
- Urgency assessed
Urgenza: ordinaria — Il cliente ha detto che non è urgente, il rubinetto gocciola ma non c'è danno in corso
- Customer lookup
Numero +39 ··· ··· ···· non in rubrica
- New customer
Nuovo cliente: Enzo Greco
- Address collected
Indirizzo: Via Roma 3, Bagheria
- Job created
Lavoro creato: Rubinetto rotto
…and 1 more actions
- Request classified
Richiesta classificata: perdita d'acqua — Perdita d'acqua sotto il lavandino con uscita di parecchia acqua
- Urgency assessed
Urgenza: emergenza — Perdita d'acqua con uscita di parecchia acqua, possibile danno in corso
- Customer lookup
Numero +39 ··· ··· ···· non in rubrica
- Availability checked
Disponibilità 2026-08-24: lun 24 ago, 09:30, lun 24 ago, 10:00, lun 24 ago, 10:30, lun 24 ago, 11:00, lun 24 ago, 11:30, lun 24 ago, 12:00
- New customer
Nuovo cliente: Rosa Lombardo
- Availability checked
Disponibilità 2026-08-24: lun 24 ago, 09:30, lun 24 ago, 10:00, lun 24 ago, 10:30, lun 24 ago, 11:00, lun 24 ago, 11:30, lun 24 ago, 12:00
…and 3 more actions
What Idra actually does
Answers every call
It introduces itself with your company name and speaks Italian. No call goes unanswered, even when you're on a job.
Understands urgency
A flooding leak, a smell of gas or a boiler out in winter: Idra recognises it and puts the call straight through to you. A dripping tap can wait.
Takes the details and has you call back
Name, address, phone number and the problem. Then it tells the customer you'll call them back. If you prefer, you can turn on direct booking on your calendar.
Notifies you on Telegram with the job's value
For every call you get a message: who called, what they need and an estimate in euros of what the job is worth.
What it's worth to you
Run the numbers
Enter your own figures and see how much you could recover each month against what Idra costs. These are estimates based on the numbers you enter, not a promise.
The starting values are just a starting point: replace them with your real numbers.
All inbound calls, answered or not.
What you earn on average for one job.
The share of calls nobody answers: you're on a job, driving, it's evening.
How many of those turn into jobs if someone answers — your assumption.
Compare with the plan
Monthly estimate
estimateEstimated recoverable revenue
€4,059/month
- Missed calls per month
- 32.5
- Recoverable jobs per month
- 16.2
- Cost of Idra · billed annually
- €124/month
Estimated difference per month
€3,935/month
1 job a month is enough to pay for Idra.
How we calculate it: 30 calls × 4.33 weeks × 25% missed = 32.5 missed calls per month; × 50% that become jobs = 16.2 jobs; × €250 per job = €4,059 per month. Minus €124 for Idra = €3,935.
This is an estimate: it depends on how many calls you really miss and what your jobs are worth. No result is guaranteed.
Pricing
One price, everything included
One recovered job a month and Idra has already paid for itself.
Idra
For one business with one phone number.
€124/month
€1,490/year · you save €298
No setup fee. Prices exclude VAT.
Includes:
- Answers every call when you can't
- Urgency assessment for every call
- Customer details taken and your call back set up (or direct booking, if you turn it on)
- Notification with summary and estimated job value
- History of calls, customers and appointments
- Cancel any time
Money-back guarantee: cancel within 14 days of purchase, monthly or annual, for a full refund. The subscription renews automatically and you can turn off renewal any time from your dashboard. If you buy as a consumer you also have the statutory right of withdrawal (art. 52 Italian Consumer Code).
Does it answer in Italian?
Yes. Idra speaks Italian, introduces itself with your company name and understands people who explain the problem in a muddled way or with some dialect.
What happens in an emergency?
Does it book by itself or have me call back?
Can I try it before paying?
Can I cancel or switch between monthly and annual?
The next call already has an answer
Turn on Idra, get back under the sink and the phone stops being a problem. Try it with sample data, no card needed.